Advertisments

There are many different types of advertisement available for the trucking industry. They can use them for the product they are shipping or for themselves. For instance, the Pepsi truck hauls Pepsi products. Another example is UPS or FedEx they advertise them selves on their trucks, moving millions of packages every year all over the country. 

What's an effective and reasonable way to advertise a product? Through truck advertising of course!... a.k.a., a rolling billboard. The best thing about this advertising method is that it can reach many more viewers compared to an ordinary billboard advertisement.  Depending on the contract between the advertiser and the advertising company, the truck being used to promote the product can either be stationary or mobile. However, there are a lot of companies who prefer the latter option to get more people to see the advertisements.  Once an advertiser has given the go signal for a mobile advertising truck unit, the advertisement will follow a certain route in the city. The obvious goal of this advertising tactic is to get more people of a particular demographic to see the advertisement while plying the main roads of the city. This normally includes areas where there are a lot of people either passing by or waiting -- such as factories, parks, retail centers and near public buildings.  The frequency that a truck passes by a certain area will also depend on the contract exchanged between the two parties. It will also depend on the flow of traffic. The contract can be based on the number of miles or hours the truck will be passing through the area and displaying the advertising.  Mostly, the trucks being used for this purpose are large and narrow. But there are also other companies that have come up with their own specifically manufactured trucks for such a purpose. The normal ad size for large truck advertisements is a 30-sheet poster size on each side. The advertiser can also arrange for an external sound system or rotating sign frames for their promotion, all of which will depend on the preference of the advertiser. It is important for the advertiser to be aware of such information so he can make use of this advertising method effective.